Issues

Games of the Future is the world's first multi-sport tournament in the fijital concept, which took place in Kazan from February 21st to March 3rd. More than two thousand athletes from all over the world participated in the event, and dozens of partners were involved in the project itself. The agency needed to strengthen the organizing team and unite partners by working on a series of networking events.

Solution

Program development, content preparation and technical support of three partner events within the framework of Games of the Future project;

Developing the concept of presenting each of the partners within the event, taking into account their personal interests and preferences;

Full support of all of the partners during the event.

Results

The agency organized three events for partners;

The agency organized the assistance and support for all the partners throughout the event "Games of the Future";

The agency prepared all reports and other documents that were needed.

Issues

Games of the Future is the world's first multi-sport tournament in the fijital concept, which brought together thousands of the best athletes and cybergame players from all over the world to compete for an impressive prize pool of 10 million dollars.

Interros is the largest investment company focused on working with the business community. Unlike many other partners who are B2C companies, Interros needed a more creative approach in developing the concept of the stand.

Therefore there was a need for such an idea for the stand that would fully reflect the concept of the event - the synergy of real sports and technology, and could also present Interros to the guests of Future City.

Solution

Development of the stand concept idea, which featured an interactive 3D themed photo zone with the company logo and a mountain ski simulator that gave visitors the opportunity to virtually transport themselves to the snowy slopes of the Rosa Khutor resort;

Development of unique software that fully replicates the slopes of Rosa Khutor resort;

Development of the booth program: in addition to individual races on a ski simulator, a program of exciting mini-battles with prizes was developed for all participants of the Future Games;

Full support of the partner during the event.

Results

More than a thousand people visited the stand;

The stand received high marks from the guests of the Games of the Future and was very popular not only among fans, but also among athletes from Cuba, Italy, Brazil, Belarus, China, Azerbaijan, Uzbekistan, Venezuela, Latin America and Colombia;

The 1,000th participant of the stand received a special prize: a two-day trip to the Rosa Khutor ski resort.

Issues

Africa is one of PhosAgro's top priorities for international development. PhosAgro Group, one of the world's largest producers of phosphate-based fertilisers, plans to double its fertiliser supplies to African countries in the next three years. The Volkhov Complex, a new facility visited by African journalists, is focused on exporting products to friendly countries. The launch of the new plant in Volkhov will increase fertiliser supplies to the strategically priority Russian market and will serve as a factor in expanding export potential to friendly countries, which include the African continent. SPN Communications organised an African media tour of PhosAgro's Volkhov plant in the Leningrad region to highlight PhosAgro's activities in the international market, including the African continent.

Solution

Organise and conduct the press tour;
Organisation of journalists' arrival in Russia, as well as visa support;
Organising the participation of African media representatives in the Summit and Forum;
Broad coverage of the Summit and PhosAgro's activities in the African media;
Initiating the publication of interviews with PhosAgro representatives in leading African media outlets.
Results

Results

The press tour was attended by leading journalists from 5 African countries: South Africa, Senegal, Mozambique, Ethiopia and Zimbabwe;
6 interviews with PhosAgro experts;
As a result of the press tour, 74 articles were published in major African media outlets, reaching more than 12 million people;
The KPI for the number of publications about PhosAgro was exceeded four times.

Issues

The African continent has long been a minor object on the map of Russian oil and gas companies. However, in recent years, Russian business has been changing its focus and seeking not only to open up a new market for itself, but also to create a brand-loyal audience. Russia's largest gas company needed consulting support, formation and promotion of an attractive image of the company in the African media. SPN Communications prepared a communications campaign aimed at promoting PJSC Gazprom's international brand in 9 African countries.

Solution

Organisation of an international round table "Benefits of Natural Gas for Population and Economy" in South Africa involving experts and journalists from 9 African countries: Algeria, Angola, Ghana, Egypt, Kenya, Mozambique, Nigeria, Tanzania and South Africa;
Organisation of a press tour of journalists and experts from the oil and gas sector to PJSC Gazprom's enterprises in Russia;
Visa and Travel support for journalists;
Promotion of PJSC Gazprom's brand in the media.

Results

140 people took part in an international round table in South Africa;
An 8-hour business programme of the event was organised;
25 journalists and oil and gas experts took part in the press tour to Russia from 8 African countries: Algeria, Ghana, Egypt, Kenya, Nigeria, Tanzania, South Africa and Mozambique;
16.5 million - total coverage of publications;
18 stories on leading African TV channels;
More than 2 hours of live coverage on leading TV channels in Egypt, Kenya, Tanzania and South Africa.

Issues

The Russia-Africa Summit and Forum is the key and most ambitious event in Russian-African relations. It is aimed at achieving a qualitatively new level of our mutually beneficial partnership that meets the challenges of the 21st century. In 2023, Roscongress was tasked with breaking down information barriers and providing extensive communication support for the Russia-Africa Summit and Forum within the African continent.

Solution

Broad coverage of the Forum's news in key African countries;
Strengthening Russia's overall reputation as a reliable business partner;
Initiating and maintaining regular media coverage of the Forum in the leading African media;
Organising a press tour to the Forum for journalists from 21 African countries: Algeria, Botswana, Cameroon, Congo, Côte d'Ivoire, Egypt, Ethiopia, Ghana, Guinea, Kenya, Mali, Morocco, Nigeria, Rwanda, Senegal, Tanzania, Togo, Tunisia, Uganda, Zambia and Zimbabwe;
Organisation and execution of announcing events in African countries;
Organising a digital campaign and its advertising promotion.

Results

Organisation and execution of 5 announcement events in Algeria, Cairo, South Africa, Ethiopia and Kenyaii
300+ African media contacts reached;
40 press tour participants from 21 countries across the African continent;
5270+ media mentions as well as 610+ initiated publications;
160+ partner media pieces.

Problem

The St. Petersburg International Economic Forum annually brings together leaders, entrepreneurs and politicians from around the world to discuss global challenges and find ways to cooperate.
In 2023, Roscongress was faced with the task of breaking down the barriers of Asian countries related to: foreign citizens' concerns about the safety of being in the Russian Federation; differences in national culture; and poor awareness of SPIEF as a strategic event in the field of economics and international politics.

Agency's decision

The agency developed a communications project aimed at informing India, Saudi Arabia, Turkey and Oman about SPIEF.
Therefore, the campaign was based on a comprehensive plan:
- SPN Communications researched the cultural, economic and political characteristics of the 4 countries to develop content relevant to the audience.
- The agency enlisted the support of foreign media, authorities, entrepreneurs to get high engagement and guarantee the success of the events.

Publicity campaigns in India, Oman, Saudi Arabia and Turkey attracted the attention of big business and politics through extensive publicity in leading media outlets.
Through road shows, regular ZOOM meetings, roundtables and discussions, we informed the audience about the opportunities at SPIEF.
To promote the activities of Roscongress, A.A. Stuglev and A.V. Valkov presented SPIEF to foreign personalities, held personal meetings with sheikhs, presidents of companies and other representatives of states.

Results

SPN Communications managed to enter the international market and organize communication support for SPIEF in four investment-attractive Asian countries: India, Saudi Arabia, Turkey and Oman.
The results were tremendous:
20 interviews with statesmen; 80+ ZOOM meetings; 50+ face-to-face meetings; 100+ hours of face-to-face negotiations; 4 business events; 250+ top managers participating in the road-show; 547 publications (90% of SPIEF media mentions); 10 million reach of SPIEF digital advertising; 385 million reach of the target audience.

The project broke down the barriers that prevented representatives from India, Oman, Saudi Arabia and Turkey from participating in SPIEF. The geography of the event's participants expanded, and this proved that proper dialog between countries is a key factor in successful cooperation.

Problem

Central Asia's largest tourism cluster needed consulting support, promotion and brand positioning, as well as the formation and maintenance of an attractive image of the company in the international media and social networks.

Agency's decision

The agency managed to organize and implement effective projects, which strengthened the positive reputation of the company. In addition, an analytical study of the level of tourist attractiveness of the project in the EAEC, SEA, Western Europe, the Middle East and China was conducted.
The communication strategy of the project was developed, including SMM promotion.

The agency provided comprehensive communication support for the project, analyzed the results of all blocks of work, developed the official website, and was responsible for the launch and maintenance of promotions.

Results

There were published more than 250 publications in the target media with a total audience coverage of more than 1.8 billion readers. Three press tours with journalists of the top tourist and business mass media of Russia and abroad were held.

A press tour with bloggers and Influencers with an audience of between 100,000 and 2 million subscribers was organized. Collaborations with National Geographic Russia, GQ, Robb Report, Conde Nast Traveller and others were implemented.

Problem

«Metalloinvest» and «Mikhailovsky Mining Company» needed to build a positive image as a business that occupies a leading position in the mining, metallurgical industry and the country's economy and follows the principles of sustainable development.

Agency's decision

It was decided to integrate the project into the current agenda for the development of industrial tourism in the Kursk region in collaboration with the ASI (Agency for Strategic Initiatives).

Results

We managed to develop a platform of the industrial tourism project for MMC, including highlighting the key ideas, the main insight and values of the project. Verbal and visual identification (naming, slogan and design of the project) were developed.

We formed a business plan for the development of the project over the next 3-5 years, as well as thought-out communication and marketing strategies.

Problem

The country's main bank and the strongest banking brand in the world is turning into an ecosystem and is on the verge of rebranding. But its communication policy reflects yesterday, not the future or even the present.

Agency's decision

Together with Sberbank's new PR team, we managed to develop a new communication strategy based on new principles of goal-setting and performance assessment. The external and internal environments of business units and the emerging ecosystem as a whole were described.

We were able to identify key information flows for each division, as well as the main competitive advantages and weaknesses of the business.

Results

An image of the ecosystem to which the business aspires was formed, and the information flows for the ecosystem under the Sberbank brand were described. Priority communication channels and formats for each information flow were identified.

We were able to identify methods to evaluate the effectiveness of communication and develop a migrating program for the brands of existing satellite companies to a single ecosystem.

Problem

The company was facing the task of correctly conveying how adherence to socially responsible values within the corporate culture can affect the results of the team and the success of each employee.
Increase employee engagement and commitment to the tenets of the organization, and establish MSD as a company for which a culture of diversity and inclusion is important.

Agency's decision

We were able to develop an action plan for three D&I areas: Women's Leadership, Generations, and Equal Opportunity.
We organized meetings and workshops that focused on the importance and impact of a diverse and inclusive environment on the success of the company.

We prepared and implemented an online discussion with public figures, social entrepreneurs, and representatives of the Mutual Aid Society. For example, with Yaroslav Svyatoslavsky - an athlete-paratriathlete, Ilya Morkovsky - an ambassador of the "Motorika" project, and Janina Urusova - a consultant on inclusive projects and technologies.

Results

3 online master classes within the three D&I strategy areas: "Volunteer School", "Personal Brand: Developing and Promoting", "Time Management for Working Women"
Online discussion "Shaping Sustainable Change: How Technology Helps Create an Inclusive Environment" with the involvement of opinion leaders.

Thanks to these events MSD was able to create a team involved in socially important issues, to strengthen the understanding and awareness of the corporate values of the organization, as well as to move closer to the main corporate goal of MSD - to develop an inclusive environment within the company.

Problem

In the run up to the 3rd International Dyslexia Awareness Week, the Association of Parents of Children and Adults with Dyslexia needed coverage. It was necessary to prepare a number of events and publicize them in relevant communication channels.

Agency's decision

The agency's activity consisted in competent communication, coverage of the project and the "Ideal City of the Future" contest on online and offline platforms: close work with the media, support of the events.

Information support consisted of: maintaining social networks Instagram, Facebook,
preparation of press materials, initiation of publications in federal and major regional media.

Results

SPN Communications and the Association of Parents of Dyslexic Children managed to raise public awareness about dyslexia, dysgraphia and dyscalculia. To make parents, children and teachers realize that children with dyslexia can and should live a happy life.

The implemented project achieved the highest indicators:
Total number of publications in mass media for 2 months - more than 200
Total number of posts in social media - more than 355
Total media coverage amounted to 109.2 mln.
Organic growth in social networks - 2 thousand subscribers

Problem

To create a sports competition that would allow enthusiasts across Russia to express themselves, their projects and inspire others to accomplish their goals.

Agency's decision
Comprehensive support of the contest: participants, judges, experts, PR, SMM, bloggers;
Creating a creative concept, developing a visual image of the contest, creating a website and social media accounts;

Working with the federal media to publicize the project;
Influence marketing - support of famous Russian athletes and sports journalists.

Results

The total number of references in mass media amounted to 1028. The total coverage of the publications amounted to 163,301,987, of which Federal media: 319 (31%), regional media: 710 (69%).
The total number of social media posts amounted to 6,556 (posts/posts).
Cumulative reach: 94.5 million
Engagement rate: 102,154

Problem

Need to introduce the new Versana and Versana Premier line of ultrasound systems; provide all attendees with priority booking of a demo to experience the system's capabilities first-hand.

Agency's decision

It was decided to organize an online event. Registration from individual accounts of more than 400 participants was carried out. A fully customizable lending site based on the ComDI platform was created.
The agency conducted mailings to more than 400 addresses to increase awareness of the project and engagement of the participants.

Results

A successful online event was held, which allowed to present a new product of GE HealthCare company.
The speakers of the event were Vladimir Mitkov - Doctor of Medical Sciences, Professor, Head of the Department of Ultrasound Diagnostics of the Russian Medical Academy of Continuing Professional Education of the Ministry of Health of the Russian Federation.

Problem

Low level of financial literacy of the population and communication informing citizens about the possibility of its improvement.

Agency's decision

Development of a communication strategy to improve the level of financial literacy of the population; creative strategy of new educational and awareness-raising events and expansion of their geography; involvement of representatives of the public and private sectors in the Project activities (including media, education); integration of the project into specialized events:

Moscow Financial Forum, online exhibition MMSO 2020, First Rural Financial Festival in the Republic of Mari El, Family Financial Festivals in 5 regions of the country, Financial Hackathon at the Faculty of Economics of Moscow State University, Presentation of the All-Russian program "Financial Literacy in the Workplace", All-Russian Financial Literacy Week for Children and Youth; All-Russian Savings Week.

Results

The developed materials, lessons, methodological aids demonstrated high expertise of the organizers of the project to improve financial literacy of the population.
It was possible to attract a wide audience of teachers from the regions to the online lectures, which proved the possibility of integrating financial literacy into the educational process without cost (all materials can be downloaded on the Project website).
The Project helped to increase the audience from different cities of Russia: the number of project participants increased by 30%.

Problem

In connection with the construction of Turkish Stream, the Russian side faced a negative perception of the project by the Turkish population.

Agency's decision

Creation of a comprehensive communication campaign to support the project to maximize coverage of target audiences of all countries involved in the project. Familiarization press tours (Novy Urengoy, Moscow, Anapa, Germany);
A series of expert roundtables; Special projects in leading Turkish publications; Creation of documentary films; Advertising campaign; Mobile application for Turkish population; Social projects; Coverage of key construction stages.

Results

Number of publications in Turkish media increased 13 times (from 2902 in 2017 to 38900 in 2019); Turkish Stream project became the third most discussed topic in Turkish media in November 2018 (other topics: 1. Elections, 2. G20 Summit); Strengthened media relations;

Increasing CA awareness of the benefits of Turkish Stream; Increasing the credibility of the project; Changing the image for the better. Formation of positive image of "Turkish Stream" project among CA. Media support of the Turkish Stream project in Serbia, Hungary, Macedonia, Bosnia and Herzegovina, Croatia and Slovenia.

Problem

The need to promote the brand among market leaders, participate in the development of global marketing strategy and provide crisis PR services in the information field.

Agency's decision

Development of PR and SMM-strategy of the brand; Communications management: complex PR-support of the brand, media relations (press support of events and press tours, loyalty program for journalists, initiation of materials in mass media);

SM-management (maintenance of brand accounts in social networks, SERM); Sports marketing (Management of the team of athletes-ambassadors of the brand) loyalty program, branding, content plan, integration into brand events.

Results

Increase in brand loyalty, consumer growth, entry into the top 5 market leaders by sales results for 2020. Building the image of Toyota as a socially responsible company that constantly contributes to the development of society; Broadcasting the priority values of the company that cares about its customers; Increasing the social level of trust in the company as a reliable and safe brand.