On December 9, within the framework of the V International Municipal Forum BRICS+, a session was held “Attracting views: Marketing strategies for promoting Regions”. Ivan Sumarokov, Director of Strategic Planning at the SPN Communications communications agency, shared the agency's experience in the field of development and promotion of territories using the example of our projects.
"Marketing strategies for promoting regions are important for the development of tourism and attracting investment. A successful strategy is based on understanding the unique advantages, as well as the needs and interests of the target audience." - shared Ivan.
The BRICS+ International Municipal Forum is an annual business forum that takes place in St. Petersburg with the support of the Russian Foreign Ministry, Rossotrudnichestvo and the Government of St. Petersburg. The task of the Forum: to promote the integration of positive international experience, the implementation of state tasks on the ground, the development of social and economic well-being of municipal territories, the introduction of information, digital and innovative technologies in the daily activities of large cities in developing countries.
"Marketing strategies for promoting regions are important for the development of tourism and attracting investment. A successful strategy is based on understanding the unique advantages, as well as the needs and interests of the target audience." - shared Ivan.
The BRICS+ International Municipal Forum is an annual business forum that takes place in St. Petersburg with the support of the Russian Foreign Ministry, Rossotrudnichestvo and the Government of St. Petersburg. The task of the Forum: to promote the integration of positive international experience, the implementation of state tasks on the ground, the development of social and economic well-being of municipal territories, the introduction of information, digital and innovative technologies in the daily activities of large cities in developing countries.
