The XXIII International Communications Forum “Baltic Weekend 2023” ended in St. Petersburg

On September 21-22, the Grand Hotel Europe hosted the main communications event for the PR community, organized by SPN Communications. Representatives of top management of large companies, directors and heads of PR departments, advertising and communications agencies, government authorities and the media discussed the most important and relevant topics at the plenary sessions of the forum.

According to tradition, the forum was opened by the General Director of SPN Communications and Vice President of RASO Andrey Barannikov: “This year, more than 450 participants and more than 90 speakers met at the forum. The program was very rich and reflected all the important aspects of the advertising market.”

At the plenary session of the first day, the following speakers were: President of the Russian Association for Public Relations (RASO) Evgeny Minchenko, Director of B2B Marketing and Business Communications of Ozon Maria Zaikina, General Director of the Publishing House "Arguments and Facts" Ruslan Novikov, strategic PR expert Alexander Tsypkin, author Telegram channel “Lobushkin” Georgy Lobushkin, Chairman of the Board and Director of the Roscongress Foundation Alexander Stuglev.

The plenary session of the second day was no less rich in topics important for the communication community, for example, the Association of Communication Agencies of Russia (AKAR) and the National Rating of Communication Companies (NR2K) initiated the creation of a rating of creativity of PR agencies. Also at the plenary session, the following people shared their experience: executive director for media of Rambler&Co, Andrey Tsyper, co-founder, managing director, E+ Awards, Jamilya Iskandyarova and Deputy General Director, Interfax, Yuri Pogorely.

During both days, discussion platforms were organized, where each participant could choose an area of interest to him, listen to speakers and discuss everything with him down to the smallest detail. One of the topics of the round table with the support of Rosatom Quantum Technologies was “Quantum technologies, AI, neurobiotech: how to speak simply about complex things.” Mikhail Nasibulin, Deputy General Director for the Implementation of the Rosatom Roadmap, noted: “We involve various research centers, universities, and so on in the development of projects, while leaving employees at their previous jobs. This greatly helps to develop science. It is necessary to popularize the profession of a scientist. Young scientists should become stars - they should be promoted!”

Other equally interesting topics include: “PR Stand-Up: Communicators VS Neural Networks”; with the support of the IT company “Security Code”, an exciting meeting was held “Outplayed and destroyed? Relevant and adequate communication strategies of Russian IT companies." Fedor Dbar, commercial director, Security Code, said that IT companies cannot relax: “they need to become great at communication in order to earn their place in the sun”; One of the most popular round tables was “Information materials. To mark or not? with the support of the Association of Public Relations Consulting Companies.

​In addition, as part of the first day of the XXIII International Communications Forum “Baltic Weekend 2023”, the jury determined the winners of the annual “PROBA Awards 2023”, which selects the best PR practices of the current year. This season, 235 applications were submitted to the competition, from which 17 best were selected. The jury paid great attention not only to the creativity and formal aspects of the evaluation, for example, the achievement of the project's goals, but also to the description of the idea of ​​implementing the project, the difficulties that the team went through, and, of course, the new experience that the project demonstrates.
The Baltic Weekend organizing committee sincerely thanks the participants and looks forward to meeting next year.

Forum organizer: SPN Communications agency
General partner of the forum - Avito
Official partner of the forum - Security code
Strategic partner of the forum - Rosatom Quantum technologies
Special partner of the forum - Reputation Management Center
Forum partner - BLACK Agency, BAIKAL
General television partner: 1 Channel St. Petersburg
General information partner: TASS
General multimedia partner: Komsomolskaya Pravda
Strategic information partner: Rossiyskaya Gazeta
Official news agency: RIA Novosti
Official information partner: Rambler&Co
Official communication partner: IsolentaLive
Leading media partner: Arguments and Facts
Information partners: PR News,, Gazeta.Ru, ADPASS, Unisender
Association partners: RAOS, RASO, SPIBA, REPA, Managers Association, AKOS, ARDA.
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