Management

Andrey Barannikov
CEO

Andrey Barannikov is the General Director of communication agency SPN Communications with offices in Moscow, St Petersburg, Krasnodar, Almaty.

It has 27 years of experience in public relations and marketing communications. Andrey started his career as PR-manager at Swedish agency Andreasson Public Relations, later became the head of PR department and General Director deputy at communications agency SPN-Granat. From 1999 he had been the General Director at SPN-Granat. 

From February 2005 to 31 December 2013 the agency was the part of the global network Ogilvy Public Relations. And from 1 January 2014 is has started its work under the new name - SPN Communications. 

Andrey Barannikov is the Chairman of Russian subdivision of International Communications Consultancy Organisation (ICCO), Vice President at Russian Public Relations Association (IPRA), Chairman at the North-West department of IPRA and the founder of the Russian Public Relations Academy. Member of the International Public Relations Association (IPRA) and International Association of Business Communicators (IABC). Andrey manages the organisational committee of the International Communications Conference The Baltic PR Weekend. He is the chairman deputy at organisational committee of PR Award - PROBA-IPRA GWA. Member of jury and expert boards at national and international industry competitions.

Andrey Barannikov was awarded with prestigious international and Russian professional awards. SABRE Awards (2006, 2007, 2008, 2010, 2011, 2012, 2013, 2014, 2015), Global SABRE Awards (2011, 2012, 2013), IPRA Golden World Awards (2004, 2010, 2012, 2013, 2014, 2015), Gold Quill (2012, 2014, 2015, 2016), Cannes Corporate TV & Media Awards (2011, 2012,2014), Media Manager of Russia (2006, 2011), Silver Archer (2002, 2007, 2008 (in Master category), 2009, 2010, 2011, 2012, 2013, 2014, 2015), etc. He entered TOP-50 of the most professional top managers of Russia in category Professional Services of the rating TOP-1000 Russian Managers conducted by the Kommersant publishing house and Association of Russian Managers.  Twice he entered the rating TOP-100 Best Managers of St Petersburg conducted by Delovoy Peterburg newspaper (category Marketing Communications, 2008, 2011).

Andrey Barannikov graduated from St Petersburg State University, Eastern Studies Department (major - History of India).

 
 
Angela Gracheva
Deputy Director General

Angela has more than 15 years of experience in the field of Marketing, Financial, Corporate and Social Communications. She entered TOP-10 of the best communications directors in Russia (Russian Association of Directors of Communication and Corporate media, 2015), TOP-30 of the best Russian PR directors (The Career Magazine, 2012). She is a member of the Expert Council of the Media Manager of Russia Award.

Before joining SPN Communications Angela has worked in a number of major companies, including URALSIB Bank (Vice President of Public Relations), Philips Russia (Director of Consumer Lifestyle), Mikhailov & Partners (Head of the Group of Financial and Corporate Communications, Director for Sponsorship Projects, Board member).

Angela Gracheva graduated from the Moscow State University of Economics, Statistics, and Informatics (MESI). She has a PhD in Economics. She also holds an MBA degree from the Kingston University Business School.

Among the clients: Ministry of Education of the Russian Federation, Committee for Tourism of Moscow City, The Russian Olympic Committee, The Russian Paralympic Committee, MTS, Nidan, The U.S. Russia Investment Fund, AVK Polypharm Investment Company, Investment Group "Russian Funds", Association of Institutional Investors, Industrial Development Fund, etc.

 
Sergey Kalinchuk
General Manager in Saint Petersburg

Sergey has been working in SPN Communications since 2012. He has more than 15 years of experience in the field of marketing, PR and brand promotion.

Before joining SPN Communications Sergey has worked in a number of major Russian companies, including Baltika Breweries (Head of the Advertising Production Group), Coruna Branding Group (Creative Director), Luding (Marketing Director) and Russian Tradition Group of Companies (Director for Strategic Development).

Sergey Kalinchuk graduated from the Faculty of Social Sciences of the A.I. Herzen State Pedagogical University of Russiain 1995. In 2006 he graduated from the Russian Institute of Marketing in the specialty of strategic marketing. He has a PhD in History.

Sergey was appointed to the position of General Manager in Saint Petersburg in 2016. His responsibilities include management of the office, strategic planning and development of the agency's business in such services as Strategic and Marketing Communications, Event Management, 360° Digital Influence, project coordination and advising clients.

 
 
Evgeniy Karabinskiy
General Manager in Almaty

Evgeniy has 10 years of experience of working in BLT, six of which he spent at SPN Communications. Within this period numerous event projects and integration communication campaigns have been developed and implemented: from the small to grand ones, some with the use of innovation technologies; this expertise gave Evgeniy the skill of finding solutions to non-standard tasks and apply creative approach in his work.

 
Sergey Sbitnev
Deputy Director General

Sergey has been working in SPN Communications since 2014. He has more than 5 years of experience in the field of analytics. His responsibilities include analytical support of projects, development of analytical departments and creation of new analytical products.

Sergey is an expert in the analysis of Russian and foreign media and social media in such areas as politics and diplomacy, energy, GR, PR and etc. Sergey has experience with state-owned companies. He has managed international projects in the fields of energy, science and technology.  

Before joining SPN Communications Sergey has worked in the сivil service as well as in political analytics and analysis of the Fuel and Energy Complex, industry and finance.

Among the key clients: The Russian Olympic Committee, Gazprom, Rosatom, Yandex, Tele 2, General Electric, Citibank, SU-155.

 
 
Irina Sinelnikova
Deputy Director General

Irina has more than 20 years of experience in import and local procurement. Before joining SPN Communications she has worked as a category manager in the largest hypermarket chain Lenta and such wholesale companies as VF International, Gamma and Alga.  

Irina graduated from the Faculty of Museum Studies and Protection of Cultural Heritage Monuments of the St. Petersburg Academy of Culture.

Irina has been working in SPN Communications since 2017. Her responsibilities include optimization and control of profitability estimation, maintenance of the supplier base and negotiating with contractors and suppliers.

 
Ekaterina Trofimova
Deputy Director General

Since 2003 Ekaterian had been in the position of the Managing Director of North-West department of Russian PR Association.  In 2008 she was appointed the Executive Director of the agency in St Petersburg, later - Managing Director Deputy. Ekaterina is responsible for coordinating projects of the agency - international conference Baltic Weekend and PROBA ICCO Global PR Awards, PR award, along with other projects related to development of the agency.

She graduated from St Petersburg State University (English department, major - Translator of English and Spanish).

 
 
Membership in professional associations